Swan Peak Capital Management, LLC Announces Angel Round Investment in Ancient Crunch, Inc.

Swan Peak Capital Management, LLC Announces Angel Round Investment in Ancient Crunch, Inc.
February 24, 2025

Swan Peak Capital Management, LLC, a consumer-focused venture capital firm, proudly announces its investment in Ancient Crunch, Inc. during the company’s “Angel” round in Q4 2024. Ancient Crunch, the innovative force behind Masa Chips (tortilla chips) and Vandy Crisps (potato chips), is set to scale its production capacity with this growth capital infusion ahead of propelling its direct-to-consumer success into retail markets.

Ancient Crunch is redefining the snack aisle with its seed-oil-free offerings—Masa Chips, crafted from tortillas fried in grass-fed, grass-finished beef tallow, and Vandy Crisps, potato chips with the same bold twist. Every bite is built on whole-food ingredients, free of dyes, preservatives, or additives, and organic / best-in-class ingredient sourcing. This clean, nostalgic approach has fueled a loyal DTC following, and now Swan Peak’s support will help bring these standout snacks to retail shelves nationwide.

Seth Goldstein, co-founder of Ancient Crunch, praised the collaboration:

“Swan Peak has been incredible to work with—their strategic know-how and passion for our mission are unmatched. This is our largest investment to date, and it’s a huge vote of confidence in Masa Chips and Vandy Crisps. They’re true partners who understand our goal to shake up snacking.”

Barrett Toole, Managing Partner at Swan Peak Capital Management, LLC, shared the firm’s excitement:

“Ancient Crunch caught our eye with Masa Chips and Vandy Crisps—snacks that blend bold flavor with a fresh, whole-food ethos. They’re a DTC-native brand with serious retail potential, and we see them carving out a big space in the CPG world. We’re thrilled to fuel their growth and can’t wait to see what they come up with next.”

Discover more about Ancient Crunch and its seed-oil-free revolution at ancientcrunch.com, masachips.com, and vandycrisps.com. Stay tuned for further updates from Swan Peak as we back the future of consumer innovation.