Investment Criteria

At Swan Peak Capital Management, LLC, we fuel the next wave of U.S.-based consumer innovation. Our sweet spot? DTC-native brands with a vision for retail domination. We bring capital, insight, and flexibility to help bold founders scale smarter. Here’s what we’re looking for:

Growth Stage: Angel to Series A

We prefer to partner early, from Angel rounds to Series A, where we can fuel the transition from online traction to broader market reach.

Revenue Traction: $3M–$20M Run-Rate

No pre-revenue bets here. We target companies with an annual revenue run-rate of $3 million to $20 million, with some flexibility, showing demand, repeat customer spend, and a scalable foundation.

Investment Size: $1M–$3M Checks

Our checks typically range from $1 million to $3 million—capital sized to accelerate your journey.

Wealth Management

Capital Type: Primary Growth, Open to Secondaries

We lean toward primary growth capital to drive expansion, but we’ll consider secondaries for the right opportunity.

DTC-Native with Retail Potential

We love brands born in the direct-to-consumer space with a proven model that is ready to leap into retail channels and own the shelf.

U.S.-Based Operations

We invest exclusively in companies headquartered and operating in the United States—rooted in the markets we know best.